ComplexCon Build for DadSocks + PGA Tour
Location:
Photographer:
Long Beach, California
Date:
2022
Forrestt Lane
Type:
Crew Socks, Quarter Socks, 64" Golf Umbrella
We worked with DadSocks and the PGA Tour to design a collection and exhibition space for ComplexCon. The product lineup included crew socks, quarter socks, and a custom 64” golf umbrella.
This project marked our first venture into booth design. The concept pulled from a moment etched in Atlanta golf history: 2018 Tour Championship, where the crowd stormed the 18th green to celebrate Tiger Woods victory. (One of our designers was in the crowd that stormed the green.)
To bring it to life, we worked with a landscape crew to construct a full putting green, which we shipped and reassembled inside the Long Beach Convention Center. The booth backdrop is a photo of the crowd that surrounded Tiger on the 18th .