NBA All Star Weekend with Joe Freshgoods and New Balance

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Location:

Photographer:

Chicago, Illinois

Date:

2020

Joe Fresh Goods

Type:

3x1 Ribbed Crew

Released during NBA All-Star Weekend 2020, these socks were developed to complement the Joe Freshgoods x New Balance “Don’t Be Mad” collection, a project that blended storytelling, sport, and Chicago energy.

The design aligns with the capsule’s tonal palette and considered details, built with the same balance of function and attitude.